CATALOGUE DESIGN

ALSO KNOWN AS: PRODUCT CATALOGUES, PRODUCT LISTINGS

Creating a clear, concise and stylish product Catalogue is still one of the most effective ways to enable customers to understand – and to buy – your range of products.

Whether you start with a conventional printed version, an electronic copy, an interactive CD, or a fully interactive online Catalogue e-commerce site - Hullabaloo deliver creative, practical and effective Catalogue solutions that can be easily and cost effectively transferred from one medium to the next.

We pride ourselves on being easy to work with and will help you plan, structure and create the right Catalogue for you and your budget.

What we do:

• Full support and advice throughout the entire process
• Working closely with you to understand your product range and customers
• Helping you present the information in a simple and clear way
• Create Catalogue concepts to show you the options available
• Design creative new styles that can be dynamically applied to many items
• Provide creative solutions that will work alongside existing literature if required
• Create a dynamic new style that reflects your organisations values and strengths
• Plan, cost and oversee all photography as required
• Write copy for your new Catalogue if required
• Produce printed, electronic and web versions of your new Catalogue
• Help present and explain the new Catalogue to your entire team
• Launch events and support for external audiences
• Full and ongoing artwork storage and delivery
• Extend the design with dynamic future-proof solutions from web to exhibitions

Call or email us now for a FREE consultation on how to develop and build your new Catalogue.

Want to know more?

Get in touch >
What type of Catalogue should you have? >
How Hullabaloo can help >
Your Catalogue - what to do next >
Join our mailing list >

What type of Catalogue should you have?

Once you have decided that you need a Catalogue, the next question is what format will best deliver for you and your customers?

Printed Catalogues are still easiest to use for most customers, and offer a reassuring and tangible presence to your company, but printing can be expensive and carries a high environmental cost.

Electronic Catalogues cost less to produce, have less impact on the environment and are very easy to update – but are won’t work well if your target audience don’t have easy access to a computer.

At Hullabaloo, we take the time to look not just at what you want to put into the Catalogue – but at what your customers need to get out of it. We will show you how to achieve more with your Catalogue and help you decide the best way to deliver optimum benefit for the budget you want to commit.

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How Hullabaloo can help

Hullabaloo can help with your new Catalogue every step of the way:

1. Help you identify what you want to achieve (creating the brief)

We will meet with all the key decision makers to understand their views, and find what each of them wants the Catalogue to achieve and contain. By gaining this understanding we are jointly able to define the brief that will set out what a new Catalogue needs to deliver.

2. Identify the best solution (Planning and Design Concepts)

Having talked to the key people, we go away to plan how best to achieve the brief’s objectives. Typically this will include styles of photography, use of illustration, tabular information, and use of colour – as well as icons, symbols, and how the information will be structured to make the best use of the budget.

Our Planning and Design Concepts will help everybody see the strengths of each solution, and enable you to decide what direction we choose to take forward.

3. Make the brief a reality (Finished Design)

Once we are all agreed on a direction, we work to cost and deliver all the items you need to make your Catalogue a reality.

From copy writing to photography & illustration, we bring together all the elements into a finished mock up that lets you see what your new Catalogue will look like, and make sure it’s exactly right before we proceed to production.

4. Cross the ‘T’s and dot the ‘I’s (Artwork and Proofing)

Once everything has been agreed, we provide you with detailed proofs so that you can check all the detail is correct, and everyone is happy with the content. At the same time, we prepare artwork for production in whatever medium is required.

5. Deliver the vision (Production)

To make this new Catalogue a reality means finding the right production resources for your needs – whether it is printed or electronic .

We can arrange everything for you through our wide-ranging network of approved suppliers – all delivering high quality but cost effective results.

Alternatively, where you have existing and proven relationships with your own suppliers, we will work closely with them to ensure a successful delivery.

6. Delivering your Catalogue (The launch)

Delivering your Catalogue is just the start. Hullabaloo can help find innovative and effective ways to take your new Catalogue to all the right people. From postal packaging and covering letters, to PDFs and online Catalogues that can be browsed across the web.

7. Build on success (The future)

Beyond its launch, your new Catalogue will need to be supported and your brand protected, and we would love to act as brand champions. This involves working with your team to plan and produce innovative support materials – from websites and advertising to training materials and exhibitions.

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Your Catalogue - what to do next

The next step is simple – give us a call.
We will help you identify your requirements and define the brief, provide full costings as required, and make sure your new Catalogue delivers its full potential.

Get in touch

To discuss your new Catalogue call Jay on 01509 224466 or email creative@hullabaloo.co.uk.

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