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Corporate Identity

Also known as: Visual identity, brand identity, Logo design

Whether you’re launching a new product that needs a totally fresh look and feel, or breathing life into an existing logo that can’t be changed - Hullabaloo deliver creative, practical and effective Corporate Identity solutions.

We pride ourselves on being easy to work with and will help you find the right Corporate Identity for you and your whole organisation.

What we do:

Full support and advice throughout the entire process
Create new business names and develop straplines
Design creative new logos, dynamically applied
Evolve existing logos and their application
Create a dynamic new Corporate Identity – even where a logo can’t be changed
Write and produce Corporate Identity Guidelines
Full Stationery Design and print
Signage and livery
Help present and explain the new Corporate Identity to your entire team
Launch events and support for external audiences
Full and ongoing artwork storage and delivery
Dynamic future-proof solutions from web to exhibitions

Call or email us now for a FREE consultation on how to develop and build your new identity.

Want to know more?

Get in touch >
What is Corporate Identity? >
Your Logo - Evolution or Revolution? >
How Hullabaloo can help? >
Corporate Identity - what to do next >

What is Corporate identity?

Corporate Identity (or Visual Identity, Brand Identity or just plain old Logo Design – take your pick) is all about creating and presenting a coherent and professional image for your company, organisation or product.

It was once very well described as ‘an outward sign of an inward commitment’ - and like the clothes we wear, our facial expressions, or the tone of voice we use to those around us - Corporate Identity says a great deal about how we as an organisation see ourselves and how we wish to be seen.

Your Logo - Evolution or Revolution?

If your organisation already has a Corporate Identity or Logo, you will almost certainly find that some of your team won’t want to change it. It may be because they are attached to the old Logo – or simply that they don’t see the need to change.

At Hullabaloo, we take the time to understand these viewpoints, and invariably find a way forward. Sometimes evolving and applying an exisiting Logo can achieve everything a new Corporate Identity would – but without leaving part of your team feeling left behind.

Alternatively, we can create a completely new Corporate Identity and Logo, and help you to show your whole team just what can be achieved with a fresh new look.

How Hullabaloo can help

Hullabaloo can help with your Corporate Identity every step of the way:

1. Help you identify what you want to achieve (creating the brief)

We will meet with all the key decision makers to understand their views, and find the common ground that helps us define the brief that will create a new Corporate Identity everyone is behind.

2. Create some new ideas (Design Concepts)

Having talked to the key people, we go away and produce a range of ideas of how we could achieve the brief’s objectives - whether it’s a new way of using an existing logo that gives it a fresh and dynamic feel, or new ideas for a radical new Corporate Identity for your organisation.

Our Design Concepts will help everybody see the strengths of each solution, and enable you to decide what direction we choose to take forward.

3. Make the brief a reality (Finished Design)

Once we are all agreed on a direction, we will help you identify the items your Corporate Identity needs to be applied to, and create full visuals to show you how those items will look.

From stationery and promotional items, to websites, brochures, advertising and exhibitions – we will bring your new Corporate Identity to life.

4. Cross the ‘T’s and dot the ‘I’s (Artwork and Proofing)

Once everything has been agreed, we provide you with detailed proofs so that you can check everything is saying exactly what you want it to say. At the same time, we prepare artwork for production in whatever medium is required.

5. Deliver the vision (Production and print)

To make this new Corporate Identity a reality means finding the right production resources for your needs.

We can arrange everything for you through our wide-ranging network of approved suppliers – all delivering high quality but cost effective results.

Alternatively, where you have existing and proven relationships with your own suppliers, we will work closely with them to ensure a successful delivery.

6. Communicate the brand (The launch)

However you announce your new Corporate Identity, we can help. Whether it’s helping to organise and stage special events to launch the identity to client and internal audiences, or simply issuing guidelines and artwork on an as needed basis - we will help you ensure that all your communications are clear and effective.

7. Champion the brand (The future)

Beyond the launch, your identity will need to be supported and protected, and we would love to act as brand champions. This involves working with your team to make sure everyone knows how the Corporate Identity should be used, providing the right artwork whenever it’s needed, and helping people stay within the identity guidelines – without stifling their creative ideas.