Effective marketing that doesn't cost the earth
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Email marketing has big advantages. From sharing knowledge and giving insights, to relevant, blog-style newsletters, used properly, email marketing can be a great way to get in front of prospects and clients, regularly, on a tight budget. With no printing or mailing costs, you can make big savings using email marketing.
WHY USE EMAIL MARKETING
1. It's very cost effective. If it's appropriate to use email rather than a printed mailer, do so. On a monthly newsletter, you could save more than £30,000 per year.
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2. It keeps you in front of prospects. It would be great if your prospects were thinking about you every day wouldn’t it? Well, publishing a good quality email on a regular basis is one step toward making that happen. Sooner or later, they’ll be emailing back.
3. It sets you apart. One of the most important things to remember is the need to give away value. Don’t be afraid to give away valuable info, tips and strategies, insights and other good stuff. Your contacts will appreciate the value and you'll set yourself apart from the competition.
4. It reduces your carbon footprint. With no printing and paper costs, email keep-in-touch marketing is 100% electronic, and 100% environmentally friendly.
Email marketing may not be for everyone - but if you think it might work for you, how do you get started?
1. GET THE CONTENT RIGHT
a) Tips, tools, techniques and strategies. Share information from your profession that can help the reader in someway. This increases your credibility and sets you apart from competition.
b) Industry insider information. Can work well so long as it’s relevant to your clients, i.e. a financial advisor could give his opinion on market conditions that people would find interesting.
c) Information from other sources. Not plagiarism but commentary on relevant goings on, using other articles and websites as thought starters.
d) “Here’s what we're doing” Not company news or the fact that Maureen the receptionist joined this month – what’s interesting however is how you solved customer or client problems, in a case study format.
e) Promotional. Don’tforget this one. If you’re introducing a new product or service that has real benefits, then talk about it. It’s usually a good idea to balance promotional with valuable content. A good split is 2/3 valuable content with 1/3 promotional.
2. GET THE LOOK RIGHT
After you’ve decided what you’re going to say, you need to consider how your message will look.
An HTML email is a web page sent as an email, so you can really go to town and create professional eye catching emails using graphics and colours.
A well presented email will have more impact than plain text emails, so it’s well worth giving the presentation of your emails serious thought.
HTML templates are re-useable email designs that you would add your text into. They can be produced for as little as £560.00 as a one-off fee, and will ensure that your email really looks the part.
3. GET THE DELIVERY RIGHT
After you’ve finalised your copy and perfected the design, you’ll need an emailer system to send out the email to your contacts.
Templates would be loaded into the Content Managed System (CMS), which you wouldadd your copy into; saving the cost of professionally printed artwork.
Working with a list of contacts, the CMS makes it really easy to send your email to hundreds and even thousands of contacts. You can then even monitor who reads the email, along with other helpful statistics.
Hullabaloo has produced a system that does just this, for only £2100.00, one-off fee.
4. GET HELP
If you’re still not sure how best to proceed, just call Jay on 01509 22 4466, or email creative@hullabaloo.co.uk We will be more than happy to discuss your requirements without obligation.